Founded and directed by Roland-Philippe Kretzschmar, The Art Bystander operates at the crossroads of media, culture, and strategy. With over two decades of international experience, we bridge the creative and the commercial—ensuring that art reaches its audience with intention, clarity, and impact.

We are both a magazine and an advisory. Our editorial insight shapes our consulting practice, and our collaborations with artists, collectors, and institutions shape the stories we tell. This dual perspective connects vision with execution—translating cultural relevance into tangible influence.

We believe art remains one of humanity’s most vital mirrors. We create dialogues that cross disciplines, cultures, and markets, balancing emotional intelligence with strategic rigor. In this role, we act as cultural catalysts—turning creativity into strategy, and strategy into lasting value.

Read our manifesto.

For more information, please contact us.